How Many SKUs per Product Target?
LIVE Webcast with
Ethan Batraski, VP Product & Experience, Adchemy &
Nikhil Raj, Sr. Director, Advertising & Demand Generation, Walmart Labs
Wednesday, May 15, 1 PM EDT (10 AM PDT)
Navigating the world of Google Product Listing Ads (PLAs) can be tricky. Google has created a new construct for marketers to wrestle with called product targets. You’re supposed to associate SKUs/products to these product targets, and then associate these product targets to ad groups.
The question is, how many products or SKUs should you have per product target? Is there an optimal number, and, if so, why?
Ethan Batraski, Adchemy’s VP of Product & Experience, will discuss:
- How product targets work
- Why there’s an optimal number of products/SKUs per product target
- What that optimal number is
- What happens when you deviate from that optimal number
Nikhil Raj, Sr. Director, Advertising & Demand Generation from Walmart Labs, will join the webinar to add color and insight to the conversation.
Bring your questions, and we will have a LIVE Q&A with both Ethan and Nikhil at the end of the webinar.
To register for this LIVE webcast, please complete the following: